Chapter 3: source and coverage limits

# SM3 concept source and boundaries
OfficialPDF https://resource.cdn.icai.org/87997bos-aps2213-ch3.pdf . Concept2-34read;May2026baseline. Originalfictionalcases/indicativecappedrubrics,notofficialquestions/schemes/September2026answercompletion.
Stakeholdersinternal/externalinterest/impact;expectationsnotfixedbytype. Mendelowpower/interestseparate,quadrantsdynamic. Pages6/7lowprioritynoengagement doesnoterase duties/rights;highinterest/highpowernotpermissionallinformationdisclosure. Sourceinvestorsquickprofits,CEOdailyupdates areillustrationsnotuniversalpreferences.
Strategicdriversmarkets/customers/products/channelsinterlinked. Industry/product/geography/marketboundaryexplicit. Pages10circlesalesrevenuesharevs11reputationbubblesizeconflict:caseAREAencodessalesgroupshare,yaxisifusedreputationseparate.70/30arearatio7/3,radius1.527525not70:30. Similarapproachnotidenticalprofit.
Customerbuyer/consumeruserrolecaninteract;pricing/designemphasisnotrigidexclusive. Perceiveddifferentiationnotlicencetomislead.Currentbrands/P&G/Boat-onlyonline/channels/olderuserssmartphonestereotypesnotverifiedfacts. Channelwidthnotautomaticallyfit,bestassessedcost/service/customercontext. Sales/selling,product/physicalhandling,service/supportrolesexplicit.
Marketingtypes social/augmented/direct/relationship/services/person/organisation/place/enlightened/differential/synchro/concentrated/demarketingdistinguished. Enlightenedphilosophyfiveprinciplesnotdemandtiming/coverage. Demarketingreduce/shift—notdestroy. Noactualpromotions/accesschange/messages.
Corecompetenceintegration/collectivelearning,vscapability/resourcepossession. Threetestsdifferentiation/customervalue/othermarkets;VRINvaluable/rare/costlyimitate/nonsubstitutable;fourdurability/transferability/imitability/appropriabilitysustainabilityseparate. Page18fixed5-15areasnotcountproof;patent/currentcompanycapability/nofearofcopyingclaimsnotpermanentguarantees. Corediversificationnotautomaticrisk/investmentreduction.
SWOTinternalS/WexternalO/T,relativehelpfulness/evidence/benchmark/priorities;doesnotautomaticallychoose/rank.Strengthcanchange.SWOTbeforeallactions source22notfullformalexerciseeveryroutineaction.
Genericscope/basisgrid,broadcost/broaddifferentiation/focusedcost/focusedunique;sizealone notlabel. Costleadershipnotlowpriceonly,mayfailimitation/tech/tasteshift;mustwithdifferentiationp27vsresistancep28tensionqualifiedasneededcustomervalue/efficientbasis. Buyers/substitutescanpressurecostleader/differentiator despite28/31immunitylanguage. Noanticompetitiveprice/cartel/predatoryaction. Differentiationneedsvaluedbenefit/cost/premium,notpricealone. Focusdoesnotalwayspremiumorhighcost,notonlysmallfirms. Bestcostefficiency+comparablevalue,notcheappricealone.
Page32focuspassagemislabelsmarketpenetrationnewproduct/existingcustomeranddevelopmentnewproduct/newcustomer. GrowthterminologyheldforSM4source-reconciliation;no wronggrowthlabels taughtas settled. CurrentdeliverypromisesDomino/Amazon/Apple/airline/currentbrandprofit/patent/legalprotectionnotverified. Noactualcompanyscope/currentlaw assertionfromexamples.
Private/noFMdeploy/G1/main/AuthFirestore/spend/oldledgerchanges.